<![CDATA[Batik and traditional woven cloth the Indonesian cultural heritage created by skilled hands canstill compete with imported products and are considered to possess high artistic characteristics(craftsmanship). Nowadays, they retain a strong presence throughout Indonesian society reflecting thesocial changes which have occurred within society because o f technological development. The creativity andinnovation involved in producing new things represents the identity o f each region in Indonesia. Thegovernment should put their effort into increasing the awareness o f producers to include the tag "Made inIndonesia " on their products. By doing so, the government educates consumers to know and believe that theitems they wear arc the product o f their culture. Such an effort, instead o f being on its own, is a part o f broaderproduction system which forms a value-added chain. Cooperation between the upper and lower ends o f thischain can provide positive benefits. Even though the flood o f imported products is unavoidable, there isnothing to be concerned about since Indonesian consumers have benefited as well. However.; should we leaveit as it is? /4s children o f the nation, we are supposed to reflect, offer introspection and, eventually, dosomething to do something so that the local products can be accepted more by their own people.Keywords : national identity, import-focused, value-added chain]]>
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