JURNAL LENTERA BISNIS
Vol 6, No 2 (2017): JURNAL LENTERA BISNIS

PENGARUH E-SERVICE QUALITY, DAN KEPERCAYAAN ONLINE TERHADAP MINAT PEMBELIAN TOKO ONLINE DI TOKOPEDIA

nurlina nurlina (Politeknik LP3I Jakarta)

Article Info

Publish Date
26 Mar 2018

Abstract

ABSTRACT The aim of this study is to determine the influences of e-service quality, and online trust on the online buying interest in Tokopedia. The study use a method of quantitative approach, due to in this study frequently presented numbers, started from the data collection, data interpretation until the result of study. Based on the result of questionnaires, it indicate the quality of Website Design, Reliability, Security, and Customer Service in Tokopedia have positive influences on the online trust. The questionnaires result also indicates that the quality of Online Trust on the Purchase Intentions in Tokopedia has a good quality which is evidenced by the Repurchase Intentions among the consumers. Keywords: e-service quality, online trust, purchase intention, tokopedia

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Journal Info
JURNAL LENTERA BISNIS
Website

Abbrev

jrlab

Publisher

Politeknik LP3I Jakarta

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis. ...