JURNAL LENTERA BISNIS
Vol 1, No 1 (2012): JURNAL LENTERA BISNIS

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PT. QUICKEST COURIER NETWORK WORLDWIDE JAKARTA SELATAN

Siswandi Siswandi (POLITEKNIK LP3I JAKARTA)



Article Info

Publish Date
22 Aug 2017

Abstract

Marketing is a king. It is a slogan for a marketer. the effect of good service has significant corralation. By distributing 30 questioners at 5 regions in Jabodetabek. 20 questions which the writer has distributed for each variable consists of 10 questions about the quality of servive and 10 questions about customer satisfaction. From analysis result coeffecient corralation product moment, it will influence the quality of service to customer satisfaction. It shows corralation (r) 0.62, it means relation between the quality of service (variable x) and customer satisfaction (variable y) has strong relation and positive determinant (r)2 39,44%. It means the effect of the quality of serviceTo the customer satisfaction is 39,44%, maenwhile 61,56% is influenced by facilities and other factors. Kata Kunci  : Pelayanan Prima mempengaruhi kepuasan pelanggan

Copyrights © 2012






Journal Info

Abbrev

jrlab

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis. ...