Jurnal Manajemen Bisnis
Vol 14 No 1 (2017)

Pengaruh E-WOM, Keamanan dan Desain Situs Web terhadap Kepercayaan Serta Implikasinya terhadap Keputusan Membeli pada E-Commerce di Indonesia

K. Dima Surya (Universitas Pendidikan Nasional)
Ketut Arnaya (Universitas Pendidikan Nasional)

Article Info

Publish Date
28 Feb 2017

Abstract

ABSTRACTThe purpose of this study is to determine the influence of trust, e-wom, security, and web site design on purchase decisions on tokopedia.com. The data analysis is use Structure Equation Modeling technique with the AMOS 24 program. The conclusion of the analysis shows that the trust and website design variables have positive and significant effect on the purchase decision, while e-wom and security do not affect the purchase decision. Thus, tokopedia.com can pay attention to the security features and design of its website to increase the confidence and decision to buy its customers.

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Journal Info
Jurnal Manajemen Bisnis
Website

Abbrev

magister-manajemen

Publisher

Universitas Pendidikan Nasional

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Bisnis dengan pissn 1829-8486 adalah publikasi ilmiah yang diterbitkan oleh Program Studi Magister Manajemen Pascasarjana Universitas Pendidikan Nasional. Jurnal ini diterbitkan dengan maksud utama mendiseminasi artikel ilmiah baik berupa hasil penelitian maupun telaah literatur ...