FIRM: Journal of Management Studies
Vol 2, No 1 (2017): FIRM JOURNAL OF MANAGEMENT STUDIES

Influencing of E-Commerce Website Towards Young Adult Customer Purchase Decision In Jakarta Area

Sonny Vin Sudtejo (Management Study Program, Faculty of Business, President University)
Fajar Putra Ryanda (Unknown)
Kezia Sugiarto (Unknown)
Putri Asri Azizah (Unknown)

Article Info

Publish Date
17 Apr 2017

Abstract

The online shopping in Indonesia from year to year has increased rapidly. Consumers often do online shopping is a group of young adults in the big cities. Jakarta is a city that many young adult doing shopping online. Base on the pre-survey, researchers found that Online shopping experience is not always pleasant. Consumers often experience disappointment for many reasons, such as data security issues, payment, web design, product quality  and delivery of goods. Research was conducted online by using google docs. The number of respondents in this study as many as 136. Questionnaire results were processed using SPSS version 20. The results show that there is a positive and significant effect payment and web design on purchased decision. Keywords: E-commerce, wed design, product, payment, purchase decision 

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Journal Info
FIRM: Journal of Management Studies
Website

Abbrev

FIRM-JOURNAL

Publisher

President University

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

FIRM: Journal of Management (Print ISSN: 2527-5852; Online ISSN 2541-3473) is a scientific journal in the field of management that publishes scientific writings on pure and applied research as well as general commentaries on the development of theories, methods and related applied sciences. The ...