Tourism Reserch Journal
Vol 3 No 1 (2019): (TRJ) Tourism Research Journal

The Effect of Service Quality and Servicescape Towards Customer Satisfaction, Starbucks Coffee, Jakarta

Andhalia Liza Marie (STP Trisakti)

Article Info

Publish Date
30 Apr 2019

Abstract

This study aims to determine the effect of Service Quality and Servicescape Towards Customer Satisfaction Starbukcs Coffee, Jakarta. This type of research is explanatory research with a quantitative approach and using survey methods conducted on 100 customers of Starbucks Coffee, Jakarta. Sampling using nonprobability sampling method with purposive sampling technique. Data processing is done by using multiple linear regression analysis tools. Based on hypothesis testing, the results of the t test show that servicescape and service quality have a significant simultaneous effect on customer satisfaction.

Copyrights © 2019




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Tourism Reserch Journal
Website

Abbrev

trj

Publisher

Sekolah Tinggi Pariwisata Trisakti

Subject

Education Social Sciences Transportation Other

Description

TRJ Tourism Research Journal, ISSN 2598-9839 (online) is published twice a year in April and October by Program Studi Magister Pariwisata, Sekolah Tinggi Pariwisata Trisakti. TRJ Tourism Research Journal welcomes original manuscripts of scientific research result and actual case study, as well as ...