Journal of Economics, Business, and Government Challenges
Vol 1 No 1 (2018): Journal of Economics, Business and Government Challenges

Marketing Strategy of Kedai Karya Online Shop to Increase Sales

Khusnul Yakin (STIE Kertanegara Malang, Indonesia)
Ike Ratnasari (STIE Kertanegara Malang, Indonesia)

Article Info

Publish Date
09 Jun 2018


This research aims to determine the marketing stategy of Kedai Karya Online Shop in increaseasing sales and and to know the factors that influence the fluctuation of sales turnover in Kedai Karya Online Shop. Informants of this research is the owner of Kedai Karya Online Shop. Sources of data collected from interviews, documentation, and observation. Data analysis techniques using interactive analysis techniques include data reduction, data presentation, and conclusions. The results show that Kedai Karya Online Shop use e-marketing strategy that is product strategy, price, communication, and distribution. Factors that influence an increase in sales turnover are seasonal factors, innovation factors, and use of paid advertising. Then the factors that affect the decline in sales turnover is the lack of promotion. Keyword : marketing, strategy, online shop, sales

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Journal Info





Economics, Econometrics & Finance Social Sciences


Journal of Economics, Business and Government Challenges aims to be the leading, peer-reviewed journal that enhances the solution of challenges in economics, business and government problem. The scope of our journal is quite broad, but all papers should in a substantial way address the solution in ...