MetaKom : Jurnal Kajian Komunikasi
Vol 3 No 2 (2019): 6th Edition

THE ROLE OF CONSUMER TRUST IN MEDIATING WEBSITE QUALITY TO THE PURCHASE INTENTION ON ZILINGO ONLINE SHOP SITE IN BANDAR LAMPUNG

Atikah Nur Hidayah (Universitas Lampung)
Faila Shofa (Universitas Lampung)

Article Info

Publish Date
13 Oct 2019

Abstract

The purpose of the research was to determine the role of consumer trust in mediating website quality to the purchase intention on zilingo online shop site in Bandar Lampung. This type of research is an associative quantitative approach. The population of this study is the people domiciled in Bandar Lampung who have visited the website of the Zilingo website. Data collection techniques with a questionnaire of 100 respondents. Validity testing uses factor analysis and reliability testing using Cronbach's Alpa. The data analysis technique uses path analysis with the SPSS program. The results of the research website quality variables have a positive effect on purchase intention indirectly through trust in online shopping sites Zilingo.com in Bandar Lampung by 30% while the remaining 70% is influenced by other variables. Keywords: Website Quality, Trust, Purchase Intention

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Journal Info
MetaKom : Jurnal Kajian Komunikasi
Website

Abbrev

metakom

Publisher

Universitas Lampung

Subject

Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

Jurnal MetaKom merupakan peer-reviewed journal yang diterbitkan oleh Jurusan Ilmu Komunikasi, FISIP, Universitas Lampung. Jurnal Kajian Komunikasi MetaKom menampung pemikiran-pemikiran dan hasil penelitian dari komunitas akademis. Terbit dua kali setahun, Jurnal MetaKom diharapkan mampu ...