Jurnal Bisnis dan Akuntansi
Vol 6 No 3 (2004): Jurnal Bisnis dan Akuntansi

THE EFFECT OF SHOPPING MOTIVES AND STORE ATTRIBUTES TOWARD SHOPPING EXCITEMENT AND SATISFACTION AT MULTINATIONAL HYPERMARKETS IN INDONESIA

ASEP HERMAWAN (Trisakti University)
FARIDA JASFAR (Trisakti University)

Article Info

Publish Date
07 Nov 2019

Abstract

This study investigated the effects of shopping motives and store attributes toward shopping excitement and satisfaction at multinational hypermarkets in Indonesia markets. Among three types of shopping motives (socialization, utilitarian and diversion), utilitarian significantly affected shopping excitement. Excitement positively affected satisfaction. The results of this study have important implications for local as well as multinational retailers and also for further research in global retailing.

Copyrights © 2004




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Journal Info
Jurnal Bisnis dan Akuntansi
Website

Abbrev

JBA

Publisher

Sekolah Tinggi Ilmu Ekonomi Trisakti

Subject

Economics, Econometrics & Finance

Description

Jurnal Bisnis dan Akuntansi is biannual publication issued in the month of June and December. Jurnal Bisnis dan Akuntansi is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to business and accounting issues that deal with social issues ...