Jurnal Sains Manajemen dan Bisnis Indonesia
Vol 9, No 2 (2019): Jurnal Sains Manajemen Dan Bisnis Indonesia

Determinant Analysis Of Consumer Buying In Semolowaru Surabaya PKL Center

Amriel, Egan Evanzha Yudha (Unknown)
Denhas, Kiki Nuriska (UPN ?Veteran? Jawa Timur)
Ariescy, Reiga Ritomiea (UPN ?Veteran? Jawa Timur)



Article Info

Publish Date
26 Dec 2019

Abstract

The form of attention of Surabaya city government to manage PKL or street merchant (Pedagang Kaki Lima) is to provide a culinary tourism center so that the PKL can sell orderly and many people will be interested to come to the PKL center. If we look at the current phenomenon, many of PKL culinary centers are few visitors so that some of the tenants are finally closed, this is unfortunate if the government Surabaya already spent a lot of funds to build the PKL center. The purpose of this research is to explore the interest of buying consumers because of the least visitors to the Semolowaru PKL center in Surabaya so that researchers can determine the marketing strategy that can be done at Semolowaru PKL center so many visitors and give more revenue for PKL. This research is a qualitative study with the Phenomenology model. Phenomenology seeks to uncover, learn and understand a phenomenon along with the distinctive and unique context experienced by the individual to the individual's "belief" level. Research informant is all parties who know the dynamics of the Semolowaru PKL center, they are Semolowaru PKL center management, Semolowaru PKL merchants and Semolowaru PKL visitors. Collection of data on this study using interview methods. 

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Journal Info

Abbrev

SMBI

Publisher

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Jurnal Sains dan Manajemen Bisnis Indonesi adalah jurnal ilmiah dalam sains manajemen dan bisnis yang dikhususkan untuk publikasi hasil-hasil penelitian empirik maupun penelitian kepustakaan dalam bidang manajemen dan bisnis. Jurnal ini dikelola Oleh Magister Ilmu Manajemen dan Bisnis Universitas ...