Ilomata International Journal of Management
Vol 1 No 1 (2019): October 2019

The Effect of Service Quality and Marketing Programs on Third Party Funds

Putri Rahmawati Septya (Marketing Management Ibn Chaldun University, Jakarta)
Pramudya A Taufik (Faculty of Economics Ibn Chaldun University, Jakarta)
Zacky Yusuf (Faculty of Economics, Ibn Chaldun University, Jakarta)

Article Info

Publish Date
30 Oct 2019

Abstract

Competition between banks is currently very tight. To win the competition the bank must pay attention to the needs and desires of its customers. The quality of services and marketing programs is thought to play an important role in the growth of Third Party Funds. This study aims to examine the Effect of Service Quality and Marketing Programs on Third Party Funds at DKI Bank Sunter Branch. This research uses quantitative research methods by distributing questionnaires. The population of this research is all new customers in 2018 at DKI Bank Branch Sunter, which numbered 1000 customers, with a sample of 150 respondents. The results showed that partially and simultaneously the quality of services and marketing programs had a significant effect on Third Party Funds

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Journal Info
Ilomata International Journal of Management
Website

Abbrev

ijjm

Publisher

Institut Ilmu Sosial dan Manajemen STIAMI

Subject

Decision Sciences, Operations Research & Management

Description

Ilomata International Journal of Management With ISSN : 2714-8963 (Online) - 2714-8971 (Print) is published by Yayasan Ilomata, committed to publishing scholarly empirical and theoretical research articles, that have a high impact on the management field as a whole. The journal encourages new ideas ...