Ilomata International Journal of Management
Vol 1 No 1 (2019): October 2019

The Influence of Service Quality and Price on the Interest of Commuterline KRL Passengers

Waode Utari Nur Aisyah (Marketing Management Ibn Chaldun University, Jakarta)
Fahruddin Salim (Faculty of Economics, Pancasila University, Jakarta)
Mohammad Sofyan (Institute of Social Sciences and Management STIAMI, Jakarta)



Article Info

Publish Date
30 Oct 2019

Abstract

This electric train transportation facility is a means of transportation that avoids traffic congestion because it has its own route. Transportation competition can be seen through aspects of service quality to transportation service providers. The excellence of the company can be demonstrated by providing good quality service and striving for affordable ticket prices by the public. This study aims to determine and analyze the effect of Service Quality and Prices on Commuterline KRL Passenger Interest. This study used 125 respondents who used the commuterline train at Tanjung Priok station. This study used a quantitative method with multiple linear regression analysis taking data by distributing questionnaires. Sampling in this study using nonprobability sampling techniques. The results of the analysis partially and simultaneously show that service quality and price affect the interests of passengers.

Copyrights © 2019






Journal Info

Abbrev

ijjm

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Ilomata International Journal of Management With ISSN : 2714-8963 (Online) - 2714-8971 (Print) is published by Yayasan Ilomata, committed to publishing scholarly empirical and theoretical research articles, that have a high impact on the management field as a whole. The journal encourages new ideas ...