Global Review of Islamic Economics and Business
Vol 7, No 2 (2019)

The Measurement of Customer Satisfaction Index with Method of Importance-Performance and Gap Analysis

Ahmad Syarif (Institut Agama Islam Negeri Samarinda)



Article Info

Publish Date
31 Dec 2019

Abstract

Customer satisfaction was the most talked topics in the service industry. Customer satisfaction is the main priority of the success of management of banking.  Banking was always innovating and training human resources in order to reduce the needs of customers. Researchers analyze whether the Bank's service is in compliance with the hopes of the customer. Research conducted at the Bank Syariah Mandiri Samarinda. This research utilized 450 respondents as samples and a Cartesian diagram as performance level. The result obtained (1) the existence of a cash machine were the important factors but management had not been fullest implement according to the wishes of the customer, (2) generally, the client was very satisfied over Bank Syariah Mandiri services, the average customer satisfaction above BSM performance with 97.36%.

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Journal Info

Abbrev

grieb

Publisher

Subject

Economics, Econometrics & Finance

Description

The scope or coverage of this International journal will include but are not limited to: Islamic Economics, Islamic Business, Islamic banking, Islamic capital markets, Islamic wealth management, Issues on shariah implementation/practices of Islamic banking, Zakat and awqaf, Takaful, Islamic ...