Journal of Language and Literature
Vol 4 No 2 (2018)

ANALISIS KONTEN PADA IKLAN KECANTIKAN SHAMPOO SUNSILK: MODEL INTERACTIVE DAN CONVERSATIONAL

Hilda Hastuti (Unknown)

Article Info

Publish Date
30 Jun 2018

Abstract

In general, the advertisement created for a different purpose. The language of advertisement typically use persuasive that aims to attract the attention of consumers. This research is qualitative research namely analysis of content with interactive and converstional models. Interactive was found that advertisement maker has a point of view that all consumers have the same position. Whereas in conversationally was found that the advertisment maker has the purpose to persuade consumers as well as instill the belief in the community that the shampoo can provide best solution of consumers’ hair. The advertisments that are served to be able to master the social cultural market and manufacturers can get benefit in social cultural market.

Copyrights © 2018




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Journal Info
Journal of Language and Literature
Website

Abbrev

humanitatis

Publisher

Universitas Bumigora

Subject

Humanities Education Languange, Linguistic, Communication & Media

Description

Humanitatis : Journal of Language and Literature adalah salah satu Jurnal Ilmiah yang terdapat di Universitas Bumigora Mataram yang dikelola di bawah Lembaga Penelitian, Pengembangan dan Pengabadian kepada Masyarakat (LPPM). Jurnal ini bertujuan untuk memberikan wadah atau sarana publikasi bagi para ...