VCD (Journal of Visual Communication Design)
Vol. 1 No. 1 (2016)

The Use of Facebook Fanpage as Promotional Media for the Novel Book Fans by Using the Model of SMCR Berlo

Shienny Megawati Sutanto (Unknown)

Article Info

Publish Date
01 Jan 2017

Abstract

The purpose of this research is to find out how Facebook fanpage can be used as media to promote novel for novel book fans by using SMCR Berlo models. This research use qualitative method s with interpretatif paradigm and fenomenologi aproach. The focus of this research is how to use publisher’s Facebook fanpage social network as a promotional media. The results from this research shows that promotion from the publisher through Facebook fanpage can be utilized to the maximum by interactive or two-way communication that occurs between a publisher with novel readers.

Copyrights © 2016




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Journal Info
VCD (Journal of Visual Communication Design)
Website

Abbrev

VCD

Publisher

Universitas Ciputra Surabaya

Subject

Arts Social Sciences

Description

VCD aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of the creative industry Coverage of VCD includes, but is not limited to issues surrounding: Graphic design Visual ...