<![CDATA[This article is about building brand aware. its focus is how brands can influence potencial consumers make choice ,to buy or not to buy, to consume or not to consume certain product. Consumers never really understand all the features and attributes that products and services have unlike the companies that produce them they do know that they prever some brands to others. This brand preference tends to steam from the emotional needs that people have. the secret to branding s in adding value, especially psychological value to products, services, and companies in the form of intangible benefits-the emotional associations, beliefs, values, and feelings that people relate to the brand. this aspect of the products or services, and not the attributes and features, that can strongly distinguish in people’s mind or brand from another. emotional branding as a new paradigm connecting products and costumers really helps products and companies achieving costumers’brand awareness better than the rational approach nowadays. Keywords: brand, aware, emotional branding]]>
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