Jurnal Komunikasi Pembangunan
Vol. 15 No. 1 (2017): Februari 2017

Model Komunikasi untuk Membangun Kesiapan Perubahan

Akhmad Edhy Aruman (Unknown)
Sumardjo Sumardjo (Unknown)
Nurmala Katrina Panjaitan (Unknown)
Dwi Sadono (Unknown)



Article Info

Publish Date
14 Mar 2017

Abstract

This study aims to formulate a communication model to build the readiness of changes in traditional market traders. This research is related to traditional market revitalization plan to face competition especially from modern retailer. The method used is survey which result is analyzed by using causality approach with LISREL tool and reinforced with result from depth interview. The result is in the picture that in the face of revitalization, traders are in a situation of uncertainty. On the other hand, overall elements ranging from trader characteristics, message sources, messages, and participatory communications have a positive impact on merchant readiness associated with revitalization with high-capacity merchant corporation conditions. However, to build the readiness of traders, the main thing to do is to build the entrepreneurial capacity of traders. The lack of success in building entrepreneurial capacity has a negative impact on the readiness of traders. Appropriate communication models involving market managers as a credible source of messages, message content on the benefits and risks of effective revitalization develop the trader's motivation to change, and the media that permits immediate responses from communication actors.

Copyrights © 2017






Journal Info

Abbrev

jurnalkmp

Publisher

Subject

Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Komunikasi Pembangunan (Jurnal KMP) is a journal that publishes research results on development communication, especially related to agriculture and rural areas. Jurnal KMP is published twice a year, in February and ...