Jurnal Komunikasi Pembangunan
Vol. 17 No. 2 (2019): Juli 2019

Kampanye Sosial Istana Belajar Anak Banten dalam Pembangunan Pendidikan di Era Digital

Tri Susanto (Universitas Singaperbangsa, Karawang)
Leonard Dharmawan (Sekolah Vokasi IPB)
La Dono (Universitas Nusa Putra Sukabumi)
Irvan Roberto (IPB University)



Article Info

Publish Date
01 Jul 2019

Abstract

Social campaigns are carried out to increase public awareness and behavior of various issues faced by a country. The development of the digital era now demands that campaigns be enjoyed and seen through online media. One of the social campaign activities was the Banten Children's Learning Palace (ISBANBAN), which involved young Bantenese in contributing to education in the area by using new media. This study aims to find out and describe the ISBANBAN social campaign communication strategy with the social marketing communication approach. This research is a qualitative research with a case study strategy that takes campaign activities through new media. The main data obtained through in-depth interviews and observations. The research findings provide an overview of the social marketing communication strategy carried out by ISBANBAN that connects offline interactions, namely teaching activities in remote Banten with online interaction, namely social media as the main channel in social marketing that aims to build brand awareness for donations, through new media information that gives more broad so it is expected to reach further adopter target targets. Target adopters of multiplayer donations that not only contribute funds but also energy and thought in an effort to advance education in remote Banten.

Copyrights © 2019






Journal Info

Abbrev

jurnalkmp

Publisher

Subject

Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Komunikasi Pembangunan (Jurnal KMP) is a journal that publishes research results on development communication, especially related to agriculture and rural areas. Jurnal KMP is published twice a year, in February and ...