Jurnal Ilmu Peternakan Terapan
Vol 2 No 1 (2018): Jurnal Ilmu Peternakan Terapan

Strategi Pengembangan Usaha Peternakan dan Pengolahan Susu Kambing di Goatzilla Farm

Anang Febri Prasetyo (Politeknik Negeri Jember)
Nurkholis Nurkholis (Politeknik Negeri Jember)

Article Info

Publish Date
28 Dec 2018


This study aimed to analyze the development strategy of business and goat milk processing in the Goatzilla Farm, Lumajang, East Java. This research was descriptive. Methods of data by surveys using questionnaires. Data were analyzed by SWOT matrix to find out opportunities and threats in Goatzilla Farm. The results of the study used SWOT analysis. Alternative strategies recommendated in the Goatzilla Farm were SO strategies (Strength Opportunities), namely comparative strategy primacy, efficiency and internal development, and information technology to improve product quality. The results of the study showed to need cooperation with the government, farmers, and distribution networks to provide raw materials and increased product sales. The threat of Goatzilla Farm needed to watch out for was licensing which was processed immediately to support a bargaining position. There was no sufficient licensing, it could threat the sustainability of the business. 

Copyrights © 2018

Journal Info





Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Immunology & microbiology Veterinary


Jurnal Ilmu Peternakan Terapan adalah jurnal hasil penelitian yang berkaitan dengan ilmu dan teknologi terapan di bidang peternakan, meliputi: produksi ternak, reproduksi dan fisiologi ternak, nutrisi dan teknologi pakan ternak, hijauan pakan, kesehatan ternak, sosial ekonomi peternakan, teknologi ...