DIGEST MARKETING
Vol. 3 No. 2 (2018): Digest Marketing

PENGARUH ORIENTASI PASAR TERHADAP KUALITAS LAYANAN DAN KEUNGGULAN BERSAING

Andini Andini (Departemen Agama Provinsi Jambi)
Junaidi Junaidi (Program Studi Ekonomi Pembangunan, Fakultas Ekonomi dan Bisnis Universitas Jambi)



Article Info

Publish Date
13 Apr 2019

Abstract

In hyper competitive environment, market orientation is not only absolutely necessary for corporations but also for nonprofit organizations such as Madrasah education organization. Hence, this study aims to explain the effect of market orientation on service quality of Madrasah and competitive advantage. Data analysis used structural equation modeling (SEM) to examine the hypothesis. Unit analysis consists of 160 students and parents of Madrasah Aliyah Negeri. Based on data analysis result all goodness-of-fit criteria can be fulfilled, so it’s concluded that market orientation has significant effect on service quality and competitive advantage. But the model reveals that service quality has no significant effect on competitive advantage.

Copyrights © 2018






Journal Info

Abbrev

digest

Publisher

Subject

Economics, Econometrics & Finance

Description

Digest Marketing Juornal (DMJ) diterbitkan empat kali setahun, yang diterbitkan menjadi bagian dari Komunikasi akademis Konsentrasi Pemasaran dengan pemangku kepentingan. Artikel yang dimuat dari penulis terpilih melalui serangkaian proses editing yang didukung oleh Mitra Bestari dari ...