DIGEST MARKETING
Vol. 3 No. 2 (2018): Digest Marketing

PENGARUH SERVICESCAPE KLASTER UMKM DI KOTA JAMBI TERHADAP KEPUASAN PELANGGAN DENGAN INOVASI PRODUK SEBAGAI MODERASI

Waridin Niam (Unknown)



Article Info

Publish Date
13 Apr 2019

Abstract

The purpose of this study to examine the influence of services cape and product innovation on customer satisfaction at three food clusters service. Sample consists of 150 respondents that chosen randomly. Data analysis use linier regression. The result showed for the first regression R2 is 75, 4%. Then it followed the function of mediator, it increased R to be 78, 2%. Hence its proved the role of product innovation as mediator variable is found in the model. Due to the data analysis cluster shows its function to facilitate customer’s satisfaction is worked. So the SME should developed their service based on customer need in one hand while local government communicate the cluster and keep manage all the services cape facilities.

Copyrights © 2018






Journal Info

Abbrev

digest

Publisher

Subject

Economics, Econometrics & Finance

Description

Digest Marketing Juornal (DMJ) diterbitkan empat kali setahun, yang diterbitkan menjadi bagian dari Komunikasi akademis Konsentrasi Pemasaran dengan pemangku kepentingan. Artikel yang dimuat dari penulis terpilih melalui serangkaian proses editing yang didukung oleh Mitra Bestari dari ...