<![CDATA[Competition and global market induce enterprises to meet their customer needs on product/ service in considerably cheap price, in acceptable quality and within short lead time. This leads to the fact that coordination in a supply chain is extremely important. This research compare an one manufacturer-one distributor supply chain coordination scenarios in a model joint pricing and production/order decisions. Model joint pricing and production/order decisions is based on Non Linear Programming with objective function to maximize its supply chain profit.Pricing scheme is initiated when the manufacturer determines its selling price. A supply chain coordination scenario and supply chain without coordination scenario will compare in this research. Experiment by employing a set of numerical example is performed to evaluate the model performance. Moreover, sensitivity analysis is done to explore the effect of capacity?s and price to demand sensitivity-parameter?s changes to the objective function of proposed model.]]>
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