JURNAL BISNIS STRATEGI
Vol 16, No 1 (2007): Juli

HUBUNGAN PEMBELI DAN PEMASOK: KERJASAMA UNTUK MENINGKATKAN KEPUASAN DAN LOYALITAS PELANGGAN

Najib, Moh Farid (Unknown)

Article Info

Publish Date
15 Jul 2007

Abstract

This article would like to explore the literatures has focused upon the relationship between buyer and supplier. The buyer and supplier relationship become a vehicle for assisting the strategic intention on the firm through inputs from key suppliers willing to help. Moreover, the concept of Customer Relationship Management (C.R.M) and Supplier Relationship Management (S.R.M) become new paradigm how enterprises focus on satisfying Customer. However, understanding buyer-setter relationship needs more open sharing information between them.

Copyrights © 2007




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Journal Info
JURNAL BISNIS STRATEGI
Website

Abbrev

jbs

Publisher

Universitas Diponegoro

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Bisnis Strategi ( P-ISSN : 1410-1246, E-ISSN : 2580-1171 ) is an open access and peer-reviewed published by Department of Magister Management, Faculty of Economics and Business, Universitas Diponegoro, Indonesia. This journal published twice a year (juli and desember). The scope of journal is ...