Jurnal Studi Manajemen Organisasi
Vol 3, No 1 (2006)

EXPERIENTIAL MARKETING SEBAGAI SUATU STRATEGI DALAM MENCIPTAKAN CUSTOMER SATISFACTION DAN REPEAT BUYING UNTUK MENINGKATKAN KINERJA PEMASARAN

Farida Indriani (Unknown)

Article Info

Publish Date
23 Nov 2012

Abstract

ABSTRACT Experiential marketing represent the alternative from excellence competition had by company as asset able to improve the marketing performance. Experiential marketing had by company can assist the company to peep out the new idea in each planning compilation, peculiarly in compiling marketing strategy.  That way also by improving experiential marketing strategy continously, company quickly can anticipate the change that happened around company through the strategy which application. And with the mecanism expected by a company can create customer satisfaction and repeat buying to improve the market performance.   Keywords : experiental marketing;  customer satisfaction;  repeat buying; market performance

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Journal Info
Jurnal Studi Manajemen Organisasi
Website

Abbrev

smo

Publisher

Universitas Diponegoro

Subject

Economics, Econometrics & Finance

Description

Jurnal Studi Manajemen Organisasi merupakan peer-reviewed academic journal yang terbit mulai 2007 yang di publikasikan Departemen Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro. Jurnal Studi Manajemen Organisasi menerbitkan artikel konseptual dan empiris di bidang manajemen. JSMO ...