Interaksi : Jurnal Ilmu Komunikasi
Vol 4, No 2 (2015): July 2015

Segmentasi Pasar Media: Jangan Ikut Ritme Pesaing

Wicaksono, Bayu (Unknown)

Article Info

Publish Date
02 Jul 2015


Abstraksi:Tagline Suara Merdeka "Perekat Komunitas Jawa Tengah" is not in line with the local mediadevelopment today. When many newspapers focus on the territory of the district/city or formerresidency, Suara Merdeka consistent on the people of Central Java. It also inconsistent with theregional autonomy policy, the which is based on the district/city, not the province. For the dilemmaarises Suara Merdeka, between targeting on Central Java and information needs of local level. Itsneed balancing between the two, so the newspaper is able to survive, and even win the competition. Theequilibrium model can be used as a lesson for other media to stick to the principle of differentiation,is not provoked rhythm competitors.

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Journal Info





Law, Crime, Criminology & Criminal Justice Other


Interaksi: Jurnal Ilmu Komunicasi is published by the Magister of Communication Science Program, Department of Communication, Faculty of Social and Political Science Diponegoro University. I has registered number of LIPI, ISSN 23016051 (print), ISSN 25484907 (Online). This journal has aim to ...