Linguistika
Vol 23 (2016): September 2016

Jargon Sales & Marketing Hotel Oleh Karyawan Favehoteldi Bali

Dwi Lina Sari Tanjung (Unknown)
Made Budiarsa (Unknown)
Ni Nyoman Luh Seri Malini (Unknown)



Article Info

Publish Date
10 Aug 2016

Abstract

The objective of this study is to determine the forms of jargon which used by the employees especially in sales & marketing department in favehotel Bali. The analysis was limited to the jargon form in acronym, abbreviation, word and phrase which speech by the employees of sales & marketing department in favehotel Bali. The data were elaborated on the analysis and presented qualitatively using sosiolinguistics theory. This theory is used to analyze the forms of jargon that found in the employees of sales & marketing department’s speech.The result of the study showed that abbreviation is the most form of jargon that found in the employees of sales & marketing department’s speech in favehotel Bali. The use of jargon is used by employees of sales and marketing department only to create a communication easier. The meaning of jargon itself is not confidential, however not many people can understand its meaning easily if they do not as the group of sales & marketing department. Linguistics patterns in sales & marketing department especially in Favehotel Bali has its own characteristics.

Copyrights © 2016






Journal Info

Abbrev

linguistika

Publisher

Subject

Languange, Linguistic, Communication & Media

Description

The linguistic journal as a vehicle for the development of the linguistic horizon is published by the Linguistics Master Program (S2) Linguistics and Doctoral Program of Udayana University Graduate Program. The publication of this journal in 1994, led by the Chairman and Secretary of Master Program ...