Masalah-Masalah Hukum
Masalah-Masalah Hukum Jilid 41, Nomor 1, Tahun 2012

PERLINDUNGAN KONSUMEN DALAM IKLAN OBAT

Bambang Eko Turisno (Unknown)



Article Info

Publish Date
24 Jan 2012

Abstract

Payload information is correct, clear, and honest, is a consumer right that must be given in the advertising business and tell what consumers need to know in order to determine the right choice. Most of misleading drug ads carry the message that it is incomplete and does not correspond with the content of their products. Drug ads through our pre review prior to publication, sanctions for violations to deterrent effect. Overlapping drug advertising regulations, the role of BPOM as a supervisor who makes the rules and censorship on the ad.Keyword : drug advertisement, consumer

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