<![CDATA[The purpose of this research was to prove the influence of promotion, Image of program study, price
and location to studentsâ satisfaction at The State Vocational High School 4 Klaten individually and
simultaneously. The Hypothesis in this research were : there was significant influence among promotion,
Image of program study, price and location to studentsâ satisfaction at The State of Vocational High School 4
Klaten individually and simultaneously as well. The method used in this research was a survey using
questionaries for getting data. Population was students at The State of Vocational High School 4 Klaten.
Sample taken with a quota random sampling. The test had done with a multiple regression, t test, F test and
R 2 . Regression model test showed that promotion, Image of program study price and location had significance
influence toward studentsâ satisfaction individually. The Result F test showed that promotion, Image of
program study, price and location had significance influence toward students satisfaction simultaneously and
R test had 0,940 so the independent variables could explain dependent variables was more 94,0%. The result
of test which had been conducted with the regression model , t test, F test and also R test had proved that
The fourth of the variables above could become the predictor to the variable of studentsâ satisfaction.
Keyword : promotion, Image of program study, price, location, satisfaction.]]>
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