Journal of halal product and research (JHPR)
Vol. 2 No. 1 (2019): Journal of Halal Product and Research (JHPR)

The halal awareness and halal labels: do they determine purchase intention? (study on SME’s business practitioners in Gresik)

Kholis Amalia Nofianti (Department of Pharmaceutical Chemistry, Faculty of Pharmacy, Universitas Airlangga)
Siti Nur Indah Rofiqoh (Qomaruddin Islamic Institute,Faculty of Economy and Business, Universitas Airlangga)

Article Info

Publish Date
02 Jun 2019

Abstract

This study aims to determine the relationship between halal awareness and halal labels certification on product purchase interest on Small and Medium Enterprises (SME’s) Business Practitioners in Gresik. Data collection is done by using a questionnaire filled by 52 respondents selected by purposive sampling method. All statistical analysis carried out with SPSS 22. The causative relationship between each independent variable, namely halal awareness and halal label on the dependent variable, namely purchase interest is determined by multiple linear regression. The simultaneous link between all variables on purchase intention is obtained significant results. The parsial test concludes that there was an influence of halal awareness on halal labels.On the parsial analysis of halal awareness and halal labels had a positive significant effect on purchase interest.

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Journal Info
Journal of halal product and research (JHPR)
Website

Abbrev

JHPR

Publisher

Universitas Airlangga

Subject

Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Dentistry Economics, Econometrics & Finance Immunology & microbiology Medicine & Pharmacology Public Health Social Sciences Veterinary

Description

Journal of halal product and research (JHPR) is a journal published by Biannual (twice a year) by Halal Research Center and Product Development/ Pusat Riset dan Pengembangan Produk Halal (Halal Center) Universitas Airlangga, Surabaya, Indonesia (e-ISSN: 2654-9778 | p-ISSN:2654-9409). The journal is ...