Interaksi Online
Vol 8, No 1: Januari 2020

Pengaruh Terpaan Iklan Frestea di Televisi dan Terpaan Komunikasi Word of Mouth terhadap Keputusan Pembelian Produk Frestea

Eris Ariesda, Teo (Unknown)
Luqman, yanuar (Unknown)

Article Info

Publish Date
30 Dec 2019

Abstract

The purpose of this study was to understand the effects of Frestea advertising exposure on television and word of mouth communication exposure towards purchase decisions of Frestea products. Theory that was used in this research are Advertising Exposure Theory and Buyer Information Environment Theory. Sampling techniques that being used is non-probability sampling with 60 total samples, man or woman domiciled in Semarang Cit, aged 17 – 30 years, had seen Frestea advertisement on television, and had interact through word of mouth about Frestea products. The analysis data used is simple linear regression. The results of the study indicates that advertising exposure and word of mouth communication exposure had a very significance effects to purchase decisions of Frestea products.

Copyrights © 2020




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
133.748 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Interaksi Online
Website

Abbrev

interaksi-online

Publisher

Universitas Diponegoro

Subject

Library & Information Science Social Sciences

Description

Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu ...