Akubis: Jurnal Akuntansi dan Bisnis
Vol 3 No 2 (2017): vol 1 no 1 Desember 2016

PENGEMBANGAN STRATEGI PEMASARAN KAWASAN EKOWISATA DI INDONESIA YANG BERBASIS PADA PENINGKATAN EKONOMI LOKAL

Vendy Wijaya (Unknown)



Article Info

Publish Date
15 Dec 2016

Abstract

This study aims to determine the potential of ecotourismlocated in Indonesia, analyze the elements of ecotourismmanagement and public participation to the economic andenvironmental aspects as well as formulating marketingstrategies. The results showed that in the management of thetourism element of ecotourism there are still somedeficiencies. Local communities haven’t been intensivelyinvolved and yet derive optimal benefits from ecotourism. Dueto ecotourism hasn’t contributed much to stimulate theeconomy of local communities. In order to meet the criteria ofthe concept of ecotourism, the main efforts of local communityinvolvement is needed. Viewed from the aspect ofconservation, has been their natural and cultural preservationprogram, and of the economic aspects that benefit localcommunities.

Copyrights © 2017






Journal Info

Abbrev

akubis

Publisher

Subject

Economics, Econometrics & Finance

Description

AKUBIS merupakan jurnal yang memuat artikel hasil penelitian mahasiswa dan dosen Fakultas Ekonomi serta artikel eksternal (dari luar lingkungan Universitas Katolik Widya Karya) yang memfokuskan pada bidang ekonomi dan bisnis termasuk didalamnya bidang manajemen, akuntansi, perbankan, dan isu-isu ...