IJBE (Integrated Journal of Business and Economics)
Vol 4, No 1 (2020): Integrated Journal of Business and Economics

Trust and Perceived Risk toward Actual Online Purchasing: Online Purchasing Intention as Mediating Variable

Septi Diana Sari (Universitas Teknologi Yogyakarta)
Ratri Nurina Widyanti (Universitas Teknologi Yogyakarta)
Inon Listyorini (Universitas Teknologi Yogyakarta)



Article Info

Publish Date
16 Jan 2020

Abstract

This research aims to test the influence of trust and perceived risk on Actual Online Purchasing (AOP) either directly or through Online Purchase Intention (OPI) as a mediating variable. Purposive Random Sampling used in this research with 100 respondents who have searched product through the E-Commerce website (B2C & C2C). This research uses Structural Equation Modelling (SEM) model with SmartPLS 3 program. The results of the test showed that Security practice and Privacy Concern have a negative effect on Perceived Risk, which subsequently Perceived Risk has a negative effect on OPI. However, OPI has no significant effect on AOP. Between the two of trust antecedents, the EWOM and Perceived Reputation only Perceived Reputation has a significant influence on the Trust. From the four constructs in this study (AOP, OPI, Trust and Perceived Risk), the Trust Model is the most powerful predictive model compared to other models such as Perceived Risk, OPI, and AOP.

Copyrights © 2020






Journal Info

Abbrev

IJBE

Publisher

Subject

Humanities Social Sciences

Description

Integrated Journal of Business and Economics (IJBE) is intended to be the journal for publishing articles reporting the results of research on economics. IJBE invites manuscripts in the various topics include, but not limited to, topics covered include: Entrepreneurship, electronic markets Services, ...