Dinasti International Journal of Digital Business Management
Vol 1 No 2 (2020): Dinasti International Journal of Digital Business Management (February - March 20

EFFECT ON THE PROMOTION AND PRICE ON DECISION TO PURCHASE OF RAILWAY AIRPORT TRANSPORT TICKETS

Rita Zahara (Institute of Economic Science)
Noor Sembiring (Tama Jagakarsa University)

Article Info

Publish Date
18 Feb 2020

Abstract

The purpose of this study was to determine whether the promotions and price direct significant effect on purchasing decision of Railway transport service. This research was conducted by taking a sample of 96 respondents from a population of 2,000 passenger railway service. Data for this study were collected using questionnaires and analyzed by descriptive methods, multiple linear regression, hypothesis testing is used partially t-test and F test to test simultaneously with a significance level of 5%. Results from this study are the promotion of a significant effect on purchasing decisions. Price significant effect on purchasing decisions. Simultaneously sale prices and promotion have significant influence on purchasing decisions.

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Journal Info
Dinasti International Journal of Digital Business Management
Website

Abbrev

DIJDBM

Publisher

Dinasti Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Dinasti International Journal of Digital Business Management (DIJDBM) provides widespread coverage of high quality research in a broad range of topics such as digital business management science and technology advancements, and establishing new collaborations in these areas. Original research ...