AGRIPITA: Jurnal Agribisnis dan Pembangunan Pertanian
Vol 1 No 1 (2017): Jurnal Agribisnis dan Pembangunan Pertanian

PENGARUH KEPERCAYAAN DAN KUALITAS HUBUNGAN TERHADAP DAYA SAING KOPERASI PERTANIAN: STUDI EMPIRIS DALAM RANTAI PASOK KUD SAE MALANG

Pratiwi, Destyana (Unknown)
Hardana, Andrean (Unknown)

Article Info

Publish Date
19 Feb 2020

Abstract

In recent years, supply chain has received attention from researchers and business practitioners. There were many studies have been conducted to identify what factor did influence the competitiveness the supply chain. The aim of this study is to investigate the effect of trust and quality of relationship on supply chain of KUD. This research employed structural equation modeling (SEM) as the analyzing method, and used primary data gathered from milk producers/farmers, management staffs of KUD, and retailers that involved in milk chain inMalang Regency. The conceptual model comprises four hypotheses. The results show that those hypotheses are proved, which means that variables of trust, quality of communication, and quality of relationship positively affect the competitiveness of KUD.

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Journal Info
AGRIPITA: Jurnal Agribisnis dan Pembangunan Pertanian
Website

Abbrev

agripita

Publisher

Universitas Sriwijaya

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

AGRIPITA: Agribusiness and Agricultural Development Journal is published by Department of Agriculture Socio-Economics, Faculty of Agriculture, Universitas Sriwijaya and distributed twice a year in May and October. AGRIPITA is dedicated to researchers and academics intent on publishing research, ...