Jurnal Ilmiah Admnistrasi Niaga
Vol. 9 No. 3 (2013): Orasi Bisnis Edisi IX Mei 2013

PENGARUH FAKTOR – FAKTOR PEMBENTUK PERILAKU KONSUMEN DALAM PEMBELIAN FOOTWEAR MEREK “X”

Evi Thelia Sari (STIE Mahardhika Surabaya)
Sylvia Wirawan (Fakultas Ekonomi Universitas Ciputra Surabaya)

Article Info

Publish Date
01 May 2013

Abstract

This research is to test that culture, social, personal and psychological factors will affect to customer’s buying behaviour towards “X” Footwear  products. Culture factor consists of color, flat heels, community acceptance; Social factor in this research consists of family, friend and community; personal factor includes model, lifestyle, quality, price, need and interest; psychology is supported by recommendation, good using experience, product availability, and eagerness to try new brand. The respondents were taken in Central Java. Using multiple regression linear analysis, this research shows the result that physicological factor has the biggest and most significant influence towards the consumer’s behaviour at 0.000for t-test, followed by social (sig t = 0.033), culture (sig t=0.038) and personal factor (sig t=0.046).

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Journal Info
Jurnal Ilmiah Admnistrasi Niaga
Website

Abbrev

admniaga

Publisher

Politeknik Negeri Sriwijaya

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Orasi Bisnis merupakan jurnal ilmiah untuk bidang Administrasi Bisnis yang diterbitkan oleh Jurusan administrasi Bisnis Politeknik Negeri Sriwijaya, Terbit dua edisi bulan Mei dan Bulan Nopember setiap ...