Jurnal Pariwisata Terapan
Vol 2, No 2 (2018)

Memasarkan Tradisi: Klasifikasi Kegunaan Twitter dalam Festival Budaya

Yudo Hartono (Universitas Prasetiya Mulya)
Peni Zulandari (Universitas Prasetiya Mulya)

Article Info

Publish Date
10 Sep 2018

Abstract

The use of social media in promoting traditional selebration such as cultural festival is relatively new used by festival organizer. Twitter as one of social media can be effective if is used in cultural festival because it is perceived not only able to raise the audience awareness, but also able to involve many visitors to interact each others This research is focusing on how to describe the words that is used in Twitter and analizing the use of Twitter in promoting this festival. The analysis will be focused on word analysis and many comments will be processed by using computer software called Ripple 10. The result of this research can be used to evaluate, create decision to improve the festival quality in the future. 

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Journal Info
Jurnal Pariwisata Terapan
Website

Abbrev

jpt

Publisher

Universitas Gadjah Mada

Subject

Economics, Econometrics & Finance Other

Description

Jurnal Pariwisata Terapan (JPT) is a biannual, peer-reviewed, open access academic journal dedicated to studies in applied tourism science in Indonesia. JPT invites authors in the field of applied tourism to submit manuscripts written in English or Bahasa Indonesia. The objective of JPT is ...