ELKHA : Jurnal Teknik Elektro
Vol 4, No 2 (2012): EDISI BULAN OKTOBER

Analisis Pengaruh Marketing Mix Terhadap Kepuasan Konsumen Sepeda Motor

Wahyudi, Tri (Unknown)
Prawatya, Yopa Eka (Unknown)

Article Info

Publish Date
12 Jan 2013

Abstract

Abstract Marketing Mix is a tool for marketers who are composed of various elements of a marketing program that should be considered that the implementation of the marketing strategy to be successful. From research it appears that the variable Product, Price, Promotion, and Customer Service is the most significant variable affecting customer satisfaction variable Keywords Marketing Mix, Customer Satisfaction

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Journal Info
ELKHA : Jurnal Teknik Elektro
Website

Abbrev

Elkha

Publisher

Universitas Tanjungpura

Subject

Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Energy Industrial & Manufacturing Engineering

Description

The ELKHA publishes high-quality scientific journals related to Electrical and Computer Engineering and is associated with FORTEI (Forum Pendidikan Tinggi Teknik Elektro Indonesia / Indonesian Electrical Engineering Higher Education Forum). The scope of this journal covers the theory development, ...