Industria: Jurnal Teknologi dan Manajemen Agroindustri
Vol 9, No 1 (2020)

The Implementation of Quality Function Deployment (QFD) Method to Improve Pasteurized Milk Product Quality

Shanty Kusuma Dewi (University of Muhammadiyah Malang)
Ananda Rizky Calfintry Putri (University of Muhammadiyah Malang)
Layyinatur Rahmawatie (University of Muhammadiyah Malang)

Article Info

Publish Date
30 Apr 2020

Abstract

Abstract Pasteurized milk products in Malang Regency hold a significant opportunity to be developed. The number of existing dairy farmers is a supporting factor for the producers in obtaining raw milk supplies. The X milk cooperative unit is one of the producers of pasteurized milk in Malang Regency, in addition to other dairy business competitors. The intense competition forces the X milk cooperative unit to maintain and improve the quality of its milk product to satisfy consumers' demands. The objectives of this research are to determine consumers' demand and formulate corrective actions to improve consumers' satisfaction. QFD is a method of structured product planning and development to ensure that customers' needs and demands can be accommodated in a product. The results of data processing suggest that some quality attributes of milk products that need to be improved based on their degree of importance were milk composition consistency and halal assurance from “Majelis Ulama Indonesia” (MUI) an Indonesian Ulema Council. The right composition of milk keeps the milk taste preferred by the customers consistent, the smell less fishy and the shelf life constant. The second rank attribute was registering to MUI certification, as this certification will increase the product's competitiveness.Keywords: cow milk, house of quality, quality function deployment

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Journal Info
Industria: Jurnal Teknologi dan Manajemen Agroindustri
Website

Abbrev

industri

Publisher

Universitas Brawijaya

Subject

Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Medicine & Pharmacology Other

Description

Industria: Jurnal Teknologi dan Manajemen Agroindustri which is abbreviated as Industria. Industria is a journal published by Department of Agro-industrial Technology, Faculty of Agricultural Technology, University of Brawijaya, Indonesia. It publishes articles in the scope of technology and ...