Jurnal REKOMEN (Riset Ekonomi Manajemen)
Vol 3, No 2 (2020)

Peran Digital Komunikasi Terhadap Perempuan Berwirausaha (UMKM) di Kota Padang

Erna Susanti (Universitas Putra Indonesia "YPTK" Padang)
Fitri Firdalius (Universitas Putra Indonesia "YPTK" Padang)
Purwanti Endah Rahayu (Universitas Putra Indonesia "YPTK" Padang)

Article Info

Publish Date
11 Apr 2020

Abstract

Presently, development of technology has affected to all our activities, especially on business. The research aims to determine the role and the influence of digital communication for women entrepreneurs (MSMEs) productivity in Padang. The method of the research is qualitative descriptive with descriptive qualitative analysis. The result showed that digital communication has important role for women entrepreneurs (MSMEs) in Padang. It provides additional market share, accessibility of promotion and increases of women entrepreneurs (MSMEs) productivity.

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Journal Info
Jurnal REKOMEN (Riset Ekonomi Manajemen)
Website

Abbrev

rekomen

Publisher

Universitas Tidar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal REKOMEN (Riset Ekonomi Manajemen) managed and published by Management Studies Program, Faculty of Economy, Universitas Tidar. Focus and scopes of this journal are Human Resources Management, Marketing Management, Finance Management, Operation Management, Strategic Management, and Business ...