Jurnal Manajemen dan Kewirausahaan
Vol. 22 No. 1 (2020): MARCH 2020

VISUAL PERCEPTION OF PRIMARY DISPLAY PANEL OF COFFEE PACKAGING

Wirania Swasty (telkom university)
Arry Mustikawan (Telkom University)
Fariha Eridani Naufalina (Telkom University)



Article Info

Publish Date
14 Mar 2021

Abstract

Previous research only discussed the perception of color combinations for the primary display panel. This study is not only focused on color;  but also on other visual elements. This research aims to know the primary display panel that is more desirable to consumers and uncover the linkage between product perception and preference by using quantitative approach. As for the method used is the case study of brand Puntang Coffee. Data collection was done by conducting literature study, redesign experiment and questionnaires, whereas data analyze by using the ANOVA test. From data, it was revealed that the highest valuation of respondents of all three designs displayed is design C;  which proposed by the designer team, that are perceived better by respondents.

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Journal Info

Abbrev

man

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Promote studies in management and entrepreneurship, strengthen science knowledge exchange with other institutions. The Jurnal Manajemen dan Kewirausahaan accredited by the Directorate General of Higher Education of Indonesia in June 2008 - June 2011 The Jurnal Manajemen dan Kewirausahaan, ...