Eksis: Jurnal Riset Ekonomi dan Bisnis
Vol. 14 No. 1 (2019): April - September

The Shopping Motivation Analysis Of Nike Shoes Counterfeit Among STIE PGRI Dewantara Students

pancaningrum, erminati (Unknown)
Wardani, YA (Unknown)



Article Info

Publish Date
25 Apr 2019

Abstract

The purpose of this study is to find out and expand the shopping motivations that encourage consumers to use Nike shoes counterfeit products. This study uses descriptive research with quantitative survey research arch analysis techniques with a questionnaire as a data collection tool. The measurement scale used in this study is a Likert scale. Data analysis method used is descriptive analysis with SPSS for Windows. The results Showed that hedonic motivation predominates in encouraging consumers to buy and use the Nike shoe s counterfeit products Compared to the utilitarian motivation.

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Journal Info

Abbrev

001

Publisher

Subject

Economics, Econometrics & Finance

Description

EKSIS: Jurnal Riset Ekonomi dan Bisnis merupakan kumpulan artikel tentang kajian ilmu ekonomi dan Penelitian dalam bidang Bisnis, Manajemen serta Akuntansi. Jurnal ini di terbitkan dalam rangka berperanserta dan memberikan sumbangan pemikiran dunia pendidikan tinggi dalam mendorong pembangunan ...