<![CDATA[This research aimed to investigate the importance of take-out food packaging attributes, using conjoint analysis approach among consumers of take-out food products in Jakarta, Indonesia. The conjoint results indicated that perception about packaging materials (such as paper, plastic, and polystyrene foam) took the most important role in overall consumer perception. The clustering results showed that there were strong segmentations for take-out food packaging material considered most important by consumers. Some consumers were mostly oriented to the colour of packaging, while some concerned on packaging shape and packaging information. Segmentation variables based on packaging response could provide very useful information to maximize image of products through the packageâs impact]]>
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