At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam
Vol 5, No 2 (2019): DESEMBER 2019

PERILAKU KONSUMEN DALAM MEMBELI PRODUK HALAL DI KOTA BANDUNG

Setiawan, Setiawan (Unknown)
Mauluddi, Hasbi Assidiki (Unknown)



Article Info

Publish Date
31 Dec 2019

Abstract

The consumer behavior in purchasing halal products is still an interesting topic to be researched because behavior is dynamic. The purpose of this study was to determine the factors that affect consumer decision in purchasing halal food. This study explored consumer driving factors in choosing halal products in the Muslim-majority community who feel that halal products are very easy to obtain. The research method used primary data analysis using a research instrument in the form of a questionnaire distributed to 200 respondents in Bandung, Indonesia. The results of this study revealed that the religiosity factor is a significant factor in affecting consumer intention in purchasing halal products. While other factors studied, such as halal awareness, halal certification, and trust, do not affect.

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Journal Info

Abbrev

attijaroh

Publisher

Subject

Economics, Econometrics & Finance

Description

FOCUS This journal focused on Islamic Management and Business studies and contemporary developments through the publication of articles by research. SCOPE At-tijaroh specializes in Islamic Management and Business studies and is intended to communicate original research and current issues on the ...