Jurnal Riset Komunikasi
Vol 3 No 1 (2020): Februari 2020

HEDGES, POLITENESS STRATEGIES, AND POWER: A CASE STUDY OF WOMEN COMMUNITY LEADERS IN MALANG REGENCY

Asih Zunaidah (Communication Science Department, Faculty of Economics & Communication, Bina Nusantara University)
Yanuarita Kusuma P. Sari (Communication Science Department, Faculty of Economics & Communication, Bina Nusantara University)
Riesta Devi Kumalasari (Entrepreneurship Department, BINUS Business School Undergraduate Program, Bina Nusantara University)



Article Info

Publish Date
20 Jan 2020

Abstract

Gender and power related speech patterns have been a focus of communication studies. Women and power used to be in opposite side of each other. On this ground, we were intrigued to investigate whether being a female leader has something to do with defying certain assumed ideals of women speech. This case study was conducted to women leaders engaged in a social community called Pelangi Nusantara. Concerning this study, we focused on the women leaders’ speech to examine the stereotyped-speech-pattern related to the use of hedges and politeness strategies in female speakers albeit holding a high position. A descriptive qualitative approach was employed along with the purposive technique to select the interviewees. Based on the analysis, it is revealed that despite holding a high position in the community, the female leaders mostly showed the stereotyped-speech-pattern through the use of hedges, convergence, and politeness strategies as influenced by their cultural background.

Copyrights © 2020






Journal Info

Abbrev

jrk

Publisher

Subject

Social Sciences

Description

Jurnal Riset Komunikasi (JURKOM) Print ISSN 2615-0875 | Online ISSN 2615-0948 is a scientific journal published by Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) Riau Region. JURKOM focuses on communication issues in general including communication science, journalism, Public Relations, ...