Jurnal Administrasi Bisnis
Vol 6, No 1 (2010)

Pengaruh Service Recovery Pada Kepuasan Pelanggan : studi Kasus AUTO2000 Bandung

Surbakti, Nurhayati (Unknown)
Widyarini, Maria ( Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Katolik Parahyangan)



Article Info

Publish Date
15 Jul 2014

Abstract

The primary objective of this study is to investigate the effects of service recoveryon customer satisfaction. Specifically, it examines the perception of ”justice” in ser-vice recovery and how it affects the level of satisfaction and behavioral outcomes.In addition, the study also explores whether the ”recovery paradox” exitsts. Datawere collected through a survey using a structured questionnaire. The 152 respon-dents were analyzed according to whether they did or did not make a complaint tothe service providers. The findings showed that the complainants’ level satisfactionwith service recovery was not significantly yet affected by perceived justice. Thebehavioral outcomes of the complainants in terms of trust, word-of-mouth (WOM)and loyalty were not either found to be affected by their satisfaction with the servicerecovery. T-test indicated that respondents who were initially satisfied with the ser-vice did not expressed greater trust, loyalty, and positive WOM compared with thesatisfied complainants.Keywords: customer satisfaction, service recovery, and complaint

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Journal Info

Abbrev

JurnalAdministrasiBisnis

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Administrasi Bisnis (JAB) adalah jurnal ilmiah Ilmu Administrasi Binis, diterbitkan oleh Center for Business Studies (CeBiS), Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Katolik Parahyangan. Jurnal Administrasi Bisnis diterbitkan 2 (dua) kali dalam ...