Jurnal Administrasi Bisnis
Vol 4, No 1 (2008)

Parahyangan Catholic University Relationship Management Pilot Project At FISIP-UNPAR

Gunawan, Agus ( Department of Business Administration, Faculty of Social and Political Science, Parahyangan Catholic University)



Article Info

Publish Date
15 Jul 2014

Abstract

Considering that relations with the students is really important as one of the approachesto get its competitive advantages, a university must knows exactly eachof the students so the university’s staffs can interact, communicate and fulfill thestudents needs personally. In order to maximize the effort, the university must use itsstudents’ database supported with information technology to create customer knowledgecompetence. To make the adequate CRM function with risk management fromthe beginning to reduce the risks which can be came up, the university must havecustomer mapping, employee commitment and re-organization.Keywords: Customer Relationship Management, Knowledge Management, RiskManagement

Copyrights © 2008






Journal Info

Abbrev

JurnalAdministrasiBisnis

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Administrasi Bisnis (JAB) adalah jurnal ilmiah Ilmu Administrasi Binis, diterbitkan oleh Center for Business Studies (CeBiS), Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Katolik Parahyangan. Jurnal Administrasi Bisnis diterbitkan 2 (dua) kali dalam ...