Jurnal Pendidikan dan Keluarga
Vol 11 No 02 (2019): Jurnal Pendidikan dan Keluarga

Pengaruh Servicescape Terhadap Kepuasan Tamu Di Function Room Hotel The Axana Padang

Jefi Andas Pratama (Fakultas Pariwisata dan perhotelan)
Pasaribu Pasaribu (Unknown)



Article Info

Publish Date
08 Mar 2020

Abstract

Abstract This research originated from the results of PLI 2 along with pre-research results for guests using the function room at the Axana Hotel in Padang. The purpose of this study was to determine the effect of servicescape on guest satisfaction at the Hotel Axana Padang function room. This type of research is quantitative with an associative causal approach. The number of samples of this study is 98 people with the sampling technique is purposive sampling. Data collection techniques are by distributing questionnaires (questionnaires) using the Likert scale method that has been tested for validity and reliability. Then the data were analyzed using simple linear regression with the help of the SPSS version 16.00 program. The results showed that Servicescape was in the very good category with a percentage of 89.90% and guest satisfaction was in the excellent category with a percentage of 71.43%, and there was a influence of servicescape variables on guest satisfaction by 39% while 61% was influenced by other factors. Keywords: Servicescape, Guest Satisfaction, Function Room

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Journal Info

Abbrev

jpk

Publisher

Subject

Humanities Education Social Sciences Other

Description

Jurnal Pendidikan Keluarga (JPK) is a scientific journal for publishing research results and critical reviews of knowledge that have not been published in other journals in the scope of vocational education and science in the fields of food, fashion, beauty and cosmetics by researchers and ...