Jurnal Kajian Manajemen Bisnis
Vol 2, No 2 (2013): Jurnal Kajian Manajemen Bisnis

Pengaruh Kualitas Layanan Kawasan Wisata Pantai Carocok Painan terhadap Kepuasan Wisatawan

Abror, Abror (Unknown)
Thabrani, Gesit (Unknown)
Elfani, Riyeni Dwi (Unknown)

Article Info

Publish Date
15 Sep 2013

Abstract

The purpose of this research is to examine the effects of service quality to the tourist’s satisfaction in The Coast of Carocok Painan area. Population in this research is all tourists at the Coast of Carocok Painan area. Total respondents are 100 respondents, the sample determined by using nonprobability sampling, namely accidental sampling. Data in this research was primary data which had been collected through questionnaire. Multiple regression was used to analyse the data by using application processor of data of SPSS 16. The result of the researh indicates that tangibles, responsiveness and assurance dimension has a positive effect and significant to the tourists satisfaction. Reliability and empathy dimension do not have positive and significant effect to the tourists satisfaction.

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Journal Info
Jurnal Kajian Manajemen Bisnis
Website

Abbrev

jkmb

Publisher

Universitas Negeri Padang

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Jurnal Kajian Manajemen Bisnis (JKMB) merupakan jurnal ilmiah yang diterbitkan oleh Program Studi Manajemen Fakultas Ekonomi Universitas Negeri Padang yang menjadi media untuk mempublikasikan artikel hasil penelitian dalam bidang manajemen, bisnis dan kewirausahaan yang terbit dua kali setahun. ...