Manajemen Bisnis
Vol 8, No 2 (2018): October

ANALISIS FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM KEPUTUSAN MEMILIH JASA PENDIDIKAN SEKOLAH MENENGAH ATAS (SMA)

Sona, Batara Ari (Unknown)

Article Info

Publish Date
16 Nov 2018

Abstract

The purpose of this study was (1) to examine the factors that considered by consumers in deciding secondary education level in SMAN 3 Malang and (2) to examine the dominant factor that considered by consumers in deciding secondary education level in SMAN 3 Malang. This study applied quantitative with descriptive design. The population of the study was tenth class of SMAN 3 Malang. The data were analyzed by using factor analysis. The results of the study showed that (1) there were 4 factors that considered by consumers to decide secondary education level in SMAN 3, namely product, process, physical evidence, and personality and (2) the most dominant factor that considered by consumers to decide secondary education level in SMAN 3 was product quality.

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Journal Info
Manajemen Bisnis
Website

Abbrev

jmb

Publisher

Universitas Muhammadiyah Malang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Manajemen Bisnis (MB) is published by the Department of Management, Faculty of Economics and Business, Muhammadiyah Malang University in 2011. In December 2018, JMB has got online ISSN for articles that publish started from Volume 9 No. 1, April 2019. Star from Volume 9 No. 2 JMB has been accredited ...