Manajemen Bisnis
Vol 6, No 2 (2016): October

PENGARUH KEPUASAN DAN KEPERCAYAAN PELANGGAN TERHADAP NIAT PEMBELIAN ULANG DI TOKO ONLINE

Alamsyah, Ramli Akbar (Unknown)

Article Info

Publish Date
16 Mar 2018

Abstract

      The research aims to examine the effect of customer satisfaction and trust on repurchase intention. Sample used 100 respondents taken by purpossive sampling technique of online shoping customer. Path analysis employed to examine the effect customer satisfaction and trust on repurchase intention. the result shows that satisfaction and customer satisfaction have a positive effect on repurchase intention, and trust was mediating the effect of customer satisfaction on repurchase intention.

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Journal Info
Manajemen Bisnis
Website

Abbrev

jmb

Publisher

Universitas Muhammadiyah Malang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Manajemen Bisnis (MB) is published by the Department of Management, Faculty of Economics and Business, Muhammadiyah Malang University in 2011. In December 2018, JMB has got online ISSN for articles that publish started from Volume 9 No. 1, April 2019. Star from Volume 9 No. 2 JMB has been accredited ...